WIDYANITA diambil dari kata Widya (Bahasa Sansekerta) yang berarti ilmu dan pengetahuan dan kata NITA dari kata Tarakanita (Bahasa Sansekerta, artinya Bintang Penuntun). Jurnal ini merupakan media penyampaian hasil riset bidang komunikasi oleh mahasiswa Program Studi Ilmu Komunikasi, Universitas Tarakanita, untuk memperkaya khasanah penelitian komunikasi di Indonesia dan dunia. Jurnal ini terbit dua kali dalam setahun, yaitu pada bulan Juli dan Desember, serta memuat artikel yang berasal dari hasil penelitian, kajian konseptual atau studi literatur, serta ulasan buku terbaru ISSN 3030-9336
Strategi Komunikasi Pemasaran Digital Dalam Membangun Brand Image Produk Extra Joss Ultimate
In the era of globalization, the phenomenon of digital technology development has changed the way companies conduct marketing communications, including energy drink products such as Extra Joss Ultimate from PT Bintang Toedjoe. However, there are still challenges in building and maintaining a strong brand image amidst tight market competition and changes in consumer preferences, especially among millennials. This study aims to analyze the digital marketing communication strategy implemented by PT Bintang Toedjoe in building the brand image of the Extra Joss Ultimate product. This study uses the theory of digital marketing communication and brand image as a theoretical basis for understanding the process and effectiveness of the strategies used. The research method used is qualitative with data collection techniques through observation of the company's official social media channels such as YouTube, Instagram, and TikTok, as well as interviews with several informants who are consumers of Extra Joss Ultimate products. The data obtained were then analyzed using a qualitative descriptive approach to identify patterns of marketing strategies and consumer perceptions of the product's brand image. The results of the study show that PT Bintang Toedjoe has succeeded in utilizing social media effectively with creative content and collaboration with artists to attract the attention of young consumers. In addition, active interaction with consumers also strengthens the positive image of the Extra Joss Ultimate product. Thus, an integrated digital marketing communication strategy through social media is able to build and maintain a strong brand image in a competitive market.
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Representasi Karakter Tokoh Bapak dalam Film Pendek “Bapak” : Analisis Semiotika Roland Barthes
Amid the growing production of digital media by state institutions, it becomes increasingly important to examine how ideological messages are constructed through popular cultural narratives. This study analyses the short film “Bapak”, a fictional work produced by the regional government of Yogyakarta, using Roland Barthes’ critical semiotics framework. The primary focus is to investigate how the film represents the figure of the father through a system of signs operating on three levels: denotation, connotation, and myth. The analysis reveals that the character of Bapak is constructed through powerful non-verbal communication, the symbolic weight of economic and educational challenges as the site of conflict, and a narrative of sacrifice as the deepest expression of paternal love. Together, these elements coalesce into a myth of the Javanese father—silent, restrained, yet profoundly caring. In the context of state-sponsored media production, the findings suggest that Bapak contributes to the reproduction of patriarchal family values as natural and noble. Thus, the film serves not merely as a medium of entertainment but also as a subtle vehicle for disseminating cultural ideologies that shape public perception of familial roles and relationships.
Pengaruh Brand Ambassador “Sabrina Chairunnisa” dan “Deddy Corbuzier” Terhadap Minat Beli Jiwater di Instagram
This study aims to analyze the influence of brand ambassadors on consumer purchase intention through social media. In the digital marketing era, social media has become the primary means of building brand communication and consumer engagement. The product studied is a drinking water product that uses public figures associated with a healthy lifestyle as part of its marketing strategy. This study uses the VisCAP theory and the AIDA model and applies a quantitative approach with a survey method on 120 respondents following the Instagram account @Jiwaterartesian. The study population was 65,029 followers who were selected using a purposive sampling technique with the criteria of domiciled in JABODETABEK. The results show that the brand ambassador variable has a significant influence on the purchase intention variable. This influence is seen through indicators of visibility, credibility, attractiveness, and power that can drive attention, interest, desire, and even the tendency to buy. These findings support previous literature regarding the effectiveness of brand ambassadors in influencing consumer behavior, while also emphasizing the importance of social media-based marketing communication strategies in shaping consumer perceptions and decisions.
Representasi Kecantikan Dalam Iklan Forever on Play Somethinc di Instagram
This study examines the paradox within the marketing communication of modern local beauty brands in Indonesia, focusing on Somethinc’s “Forever on Play” campaign on Instagram. Amid widespread discourses of inclusivity and self-love, Somethinc visually reproduces hegemonic beauty standards through conventional aesthetic codes. The tension between a progressive brand image and conservative representational practices is analyzed using a qualitative approach grounded in Roland Barthes’ semiotic framework. The analysis is conducted across three levels of meaning: denotation, connotation, and myth. The findings reveal that beneath the dynamic and inclusive imagery, the advertisement constructs ideological myths that naturalize beauty as a product of technology, empowerment as aesthetic performance, and confidence as a purchasable commodity. The visual language also draws heavily on the “Asian Beauty Standard” to reinforce these messages. This study argues that Somethinc does not merely perpetuate existing beauty norms but merges progressive rhetoric with conservative visuals in a hybrid communication strategy. This reflects a new form of ideological marketing in the digital age, where emancipatory values are selectively adapted to align with consumerist interests.
Pengaruh Social Media “Instagram” @somethincofficial terhadap Keputusan Pembelian Konsumen Produk Skincare Somethinc
The widespread adoption of social media in everyday life has altered the way consumers gather information and make purchasing decisions. This research aims to investigate the impact of promotional activities carried out through the Instagram account @somethincofficial on consumer decisions to purchase Somethinc skincare products. A quantitative research approach was implemented by distributing questionnaires to a sample of 100 respondents. The study used a non-probability sampling method, specifically targeting followers of the @somethincofficial Instagram account. Data analysis involved descriptive statistics and simple linear regression to examine respondents’ views on Instagram promotions and their influence on purchasing behavior. The results demonstrate that promotional efforts on Instagram by @somethincofficial have a statistically significant effect on purchasing decisions. The independent variable (Instagram promotion) accounts for 62% of the variance in purchasing decisions, with the remaining 38% explained by other factors. These findings suggest that promotional intensity via @somethincofficial positively correlates with consumers' purchasing tendencies, indicating that more frequent and engaging promotional content increases the likelihood of product purchases.
­Representasi Nilai-nilai Maskulinitas Pada Iklan Pantene ‘Miracle Hair Supplement’
This study aims to determine the values of masculinity in the Pantene ‘Miracle Hair Supplement’ advertisement. The theory used in this study is the semiotic theory by Roland Barthes, advertising and masculinity. Male actors, Keanu Angelo as known as content creator, who represent that having tangled hair makes the unpleasant mood so he offered the hair product that issued by Pantene who gives the unique concept in a product advertising. In theory of masculinity, body care is not only used by women but men also pay more attention to their appearance in public and make the atmosphere around brighter. Masculinity in Pantene advertisements leave the image of men who cannot use hair care so that Keanu Angelo provides a new looked to Indonesia’s society that not only women who need hair care but men can also take care of themselves. The results of this study indicate a relationship between the signifier and the signified, resulting in the emergence of modern masculinity values by challenging Indonesian culture related to traditional education that hair care is only for women.
Pengaruh Brand Ambassador SEVENTEEN Terhadap Keputusan Pembelian Carat Pada Produk Indomil-K Series
Brand ambassadors refer to individuals appointed by companies to endorse and promote a product to the public. In launching its Authentic Korean Flavor variant, Indomilk collaborated with three members of a South Korean boy group as brand ambassadors. This study aims to examine the extent to which brand ambassadors influence fans’ purchasing decisions, specifically focusing on followers of the X (Twitter) account @17CARATS_INA. A descriptive quantitative approach was used, employing a survey method. The sampling technique was nonprobability sampling with a purposive method, involving 100 respondents. The results showed: (1) brand ambassadors have a significant and positive effect on purchasing decisions for Indomil-K Series products; (2) dimensions such as visibility, credibility, attractiveness, and power also affect purchase decisions; (3) the hypothesis test results rejected H0 and accepted H1. The R-Square result of 38.8% indicates that brand ambassadors influence purchasing decisions, while 61.2% is influenced by other variables not covered in this study.
Analisis Self Disclosure pada Komunikasi Interpersonal Kaum LGBT di Aplikasi Kencan Bumble
This study aims to analyze the self-disclosure strategies employed by LGBT individuals in building interpersonal communication through the online dating application bumble. Using a qualitative approach and case study method, the research draws on Self-Disclosure Theory and Social Penetration Theory by Altman and Taylor as the main analytical frameworks. The study explores the forms, motivations, and challenges of self-disclosure among LGBT informants in virtual interactions. Findings indicate that self-disclosure is conducted selectively, gradually, and strategically—guided by safety considerations, relational goals, and social acceptance. The interpersonal communication observed reflects the process of social penetration, where individuals progressively reveal deeper personal information as trust develops. Beyond serving as a tool for identity formation, self-disclosure acts as an adaptive strategy to navigate social stigma and pursue relational harmony. Bumble emerges as a digital space that facilitates LGBT self-expression within the constraints of prevailing social norms. This research contributes to the study of digital interpersonal communication by highlighting the nuances of self-disclosure among vulnerable groups in online settings.
Analisis Komunikasi Interpersonal Dalam Relasi Mentor – Mentee: Studi Kualitatif Di Provisio Consulting
This study aims to analyze interpersonal communication in the mentor–mentee relationship at Provisio Consulting, a tax consulting firm. It employs a qualitative approach. The main focus of this research is the application of DeVito’s five elements of interpersonal communication: openness, empathy, supportiveness, positiveness, and communication barrier management. Data were collected through interviews with three mentors and three mentees. The findings reveal that mentors tend to use a relaxed yet professional communication style, fostering open and supportive two-way communication. Mentees feel valued, able to express challenges without fear of judgment, and receive guidance that encourages independence and confidence, along with clear direction and motivation to grow. The mentors’ positive attitudes and empathy further enhance the mentees self-confidence. Communication barriers, such as differences in dialect and perception, are successfully managed through a personal and empathetic approach. This research concludes that effective interpersonal communication strengthens the adaptation process of new employees, increases productivity and fosters healthy workplace relationships. It recommends interpersonal communication training for mentors and the reinforcement of an open communication culture at Provisio Consulting to support the success of its mentoring program.
Pengaruh Brand Engagement Boy Group Treasure Terhadap Loyalitas Penggemar di Aplikasi Weverse
This research explores the influence of brand engagement of the K-Pop boy group TREASURE on fan loyalty within the Weverse application. The research is motivated by the phenomenon of high fan engagement in K-Pop through digital platforms, particularly TREASURE’s active communication with fans on Weverse. Active engagement with the content is associated with higher levels of fan satisfaction and loyalty, according to the Uses and Gratification Theory, which this study follows. The main objective of the research is to measure how brand participation affects user loyalty on Weverse. To get our numbers, we used a quantitative approach and polled 108 individuals. A number of statistical methods, including hypothesis testing, basic linear regression, validity and reliability tests, and IBM SPSS version 30, were used to analyze the data. To evaluate each factor, a Likert scale was used. The sample was selected using a standard random sampling approach, and its size was determined using the Slovin method. According to the results, 62.1% of the overall effect of brand participation on fan loyalty is substantial. Factors beyond the scope of this investigation account for the remaining 37.9%.
Analisis Semiotika Roland Barthes terhadap Representasi Patriarki dan Nilai Moral dalam Film Ngeri-Ngeri Sedap
Patriarchal representation has a cultural context that often reflects male dominance that reduces the role of women to secondary, creating social norms that perpetuate gender inequality. This study aims to analyze the representation of patriarchy and moral values in family relationships shown in the film Ngeri-Ngeri Sedap (2022) using Roland Barthes' semiotic approach. The film shows the dynamics of a Batak family rich in traditional values and patriarchal structures, with the father as the center of power. Using qualitative methods and analysis of Barthes' three levels of meaning denotation, connotation, and myth, the study identifies visual and verbal signs that reflect male dominance, women's secondary roles, and social pressure in Batak culture. The research findings indicate that movies not only function as a medium of entertainment, but also as a place of reflection that conveys ideology symbolically. The movie reveals how patriarchal structures are accepted as normal through symbols and narratives, and provides possibilities for change towards more equitable family relationships. In this way, the semiotic approach contributes to uncovering the depth of cultural meaning contained in visual media.
Strategi Komunikasi People Pleaser Dalam Menangani Konflik Antarpribadi
This study aims to analyze and describe the communication strategies used by individuals with people pleaser tendencies in handling interpersonal conflicts. In the midst of complex interactions that are prone to interpersonal conflict, individuals with people pleaser tendencies face challenges in maintaining relationships, often sacrificing themselves for social acceptance which can ultimately trigger psychological and communication imbalances. This study aims to analyze and describe the communication strategies used by individuals with people pleaser tendencies in handling interpersonal conflicts. In the midst of complex interactions that are prone to interpersonal conflict, individuals with people pleaser tendencies face unique challenges in maintaining relationships, often sacrificing themselves for social acceptance which can ultimately trigger psychological and communication imbalances. Using a descriptive qualitative approach with a phenomenological method, data were collected through in-depth interviews with six informants who exhibit people pleaser characteristics accompanied by literature study and observation. Data analysis was carried out through coding techniques, starting from verbatim transcripts of interview results. The findings show that people pleaser communication strategies are influenced by cost and reward calculations based on Social Exchange Theory. Informants bear emotional (stress, loss of identity), social (unbalanced relationships, vulnerable to exploitation), and physical (fatigue) costs. The rewards include social validation, conflict avoidance, and self-esteem reinforcement. In conflict management, people pleasers use Accommodating, Avoiding, Collaborating, Compromising, and Competing styles. These conflict style choices are driven by complex motivations to maintain relationships and avoid pressure. This research emphasizes the importance of self-awareness and assertiveness development for people pleasers in social interactions.
Pengaruh Brand Ambassador Terhadap Brand Awareness Kopi Kenangan
Companies today need to be flexible in responding to market changes. Promoting products with celebrities is a common tactic in modern advertising. The purpose of using brand ambassadors is to increase brand recognition by disseminating information to consumers. This study aims to analyze the influence of brand ambassadors on Kopi Kenangan brand awareness. Data for this study comes from a survey, which is a quantitative method. In this study, 103 Gen Z respondents, aged 17 to 25 years old, were used. They were Kopi Kenangan drinkers and had seen advertisements starring Angga Yunanda on Instagram. The correlation between brand ambassador characteristics and consumer recognition of the brand was investigated in this study. Using statistical software, a simple linear regression test was conducted on the collected data. The results showed that brand ambassador variables significantly influenced brand awareness, accounting for 64.3% of the total influence (R² = 0.643). The practical implication of this study is that companies are advised to select brand ambassadors selectively to increase brand awareness and corporate reputation. Suggestions for further research should not be limited to Gen Z respondents alone, but also include respondents with a fairly wide age range from different generations.
Penggunaan Aplikasi Sistem Informasi Kearsipan Dinamis dalam Perspektif Teori Difusi Inovasi di Lingkungan Mahkamah Konstitusi
Digital transformation in records management is a growing necessity in modern bureaucracy, particularly within the Constitutional Court of Indonesia, which handles a large volume of documents and requires high levels of efficiency and information accuracy. To meet this need, the Dynamic Records Management System (SIKD) has been implemented. However, disparities remain in its adoption across different units. This study aims to analyze the use of SIKD through the lens of Rogers’ Diffusion of Innovation Theory, focusing on five key innovation characteristics: relative advantage, compatibility, complexity, trialability, and observability. A qualitative case study approach was employed, using in-depth interviews, direct observation, and document analysis with four informants directly involved in the implementation of the system. Data were analyzed thematically through data reduction, presentation, and conclusion drawing. The findings reveal that the adoption of SIKD is influenced by its relative advantage in improving document retrieval efficiency, a lack of compatibility across work units, perceived complexity among users unfamiliar with digital systems, limited opportunities for pilot testing, and observable benefits mainly in units that actively utilize the system. Major barriers include inadequate technical training, user resistance, and infrastructural constraints such as unstable internet connections, insufficient hardware, and limited server capacity. Therefore, to ensure wider and more effective adoption of SIKD in dynamic records management, it is essential to strengthen infrastructure, enhance organizational support, and implement clear internal policies that promote digital transformation.
Analisis Persepsi Pemilih Pemula Tentang Pramono-Rano Pada Pilkada Jakarta 2024 (Studi Pada Media Sosial Tiktok)
Political transformation in the digital age has made social media a key instrument in shaping public opinion, especially among the younger generation. This study aims to understand how first-time voters, particularly Generation Z in Jakarta, interpret the Pramono–Rano campaign through the TikTok platform. Using a qualitative approach with a phenomenological method, data was gathered om in-depth interviews with five informants. Referring to the Theory of Intrapersonal Communication and the Elaboration Likelihood Model (ELM), the research findings indicate that political perception formation occurs through rational evaluation of candidates' visions and missions, emotional attachment to their empathetic attitudes, and alignment of communication styles with voters' personal values. Campaigns that leverage popular trends—such as “jedag-jedug” content and collaborations with influencers wereonsidered effective in conveying political messages in an engaging manner without losing substance. Although visuals play an important role, informants also reflect a reflective process regarding the content of political messages. Thus, TikTok has proven to be an nfluential medium in shaping the political perceptions of young voters, while communicative, empathetic, and visionary leadership traits are key factors in gaining support from Generation Z in the 2024 Jakarta Regional Elections.
Pengaruh Penggunaan Media Website Terhadap Kepuasan Nasabah Dalam Pembelian Asuransi Kecelakaan Diri
The development of digital technology has encouraged the insurance industry to utilize online platforms to facilitate customer access to information and transactions. This research seeks to examine the impact of website usage on customer satisfaction in purchasing Personal Accident Insurance. The research employed a quantitative method using a Likert scale questionnaire distributed to 80 respondents who had purchased insurance through the website. The Uses and Gratifications Theory was applied to analyze media usage, while customer satisfaction was examined based on Maslow’s Hierarchy of Needs. The collected data were analyzed using validity and reliability tests, descriptive statistical analysis, Pearson correlation test, and simple linear regression analysis. The results of the validity and reliability tests indicated that the research instrument was valid and highly reliable. Data analysis showed that the majority of respondents strongly agreed with the website usage and were highly satisfied with the services. The Pearson correlation test revealed a very strong and significant positive relationship between website usage and customer satisfaction (r = 0.803; sig = 0.000). The simple linear regression test also demonstrated that website usage had a significant effect on customer satisfaction. Thus, the more optimal the use of the website, the higher the customer satisfaction in purchasing insurance
Strategi Public Relations Dalam Meningkatkan Jumlah Mahasiswa di Politeknik ATMI Surakarta
ATMI Surakarta Polytechnic, one of Indonesia’s vocational universities, is also affected by intense competition among vocational universities, as the number of institutions increases along with the growing need for human resources with expertise and skills. The number of applicants at ATMI Surakarta Polytechnic for the 2020-2024 period is experiencing fluctuations, so a strategic approach is needed to increase the number of students. This research aims to find out and analyze the public relations strategy carried out by ATMI Surakarta Polytechnic in increasing the number of students. To support this research, researchers use the Strategic Planning for Public Relations theory developed by Richard D Smith. The research method employed was a qualitative approach, utilizing in-depth interviews, observation, and documentation studies. The interview subject for the internal category is the deputy director for cooperation, academic administration staff. Meanwhile, external informants are students, parents, alumni, and the general public. This research found that ATMI Surakarta Polytechnic has implemented a public relations strategy that includes digital promotions, school visits, use of social media, and strengthening its image through institutional accreditation. The results of the research indicate that the public relations strategy employed by ATMI Surakarta Polytechnic has been effective, with the image that studying at ATMI yields immediate results. Strengthening public relations strategies that are adaptive to technological developments and the needs of the younger generation must still be maximized.
Pengaruh Personal Selling Terhadap Keputusan Pembelian Rumah di Summarecon Crown Gading
This study aims to examine the effect of personal selling on house purchase decisions in the Summarecon Crown Gading area. As a form of direct communication, personal selling is considered to play an important role in influencing purchasing decisions, especially houses, which involve intellectual and emotional factors. This research uses a quantitative approach using the survey method and simple linear regression analysis. Respondents of this study were consumers or prospective home buyers of Summarecon Crown Gading in 2022 to 2025. The research findings show that personal selling has a positive and significant impact on purchasing decisions. The ‘Closing the Deal and Building the Relationship’ dimension is the most important, emphasizing the importance of building trust, providing solutions and fostering excellent interpersonal relationships between salespeople and customers. This research supports the Stimulus-Organism-Response (SOR) theory, which states that direct interaction can change customers' psychological impressions and responses. This study concludes that improving salesperson competence is a key strategy to improve property marketing effectiveness.
Pengaruh Komunikasi Influencer Terhadap Keputusan Pembelian Produk Skincare Brand Somethinc
The development of social media has transformed promotional patterns, one of which is through Influencers increasingly utilized by brands in digital marketing strategies, especially in the beauty industry. This study aims to analyze the influence of Influencer communication on the purchase decisions of Somethinc skincare products among individuals aged 15–45 in Jakarta and Bekasi. Using a quantitative approach, the research involved a survey of 99 active social media users. Data were analyzed using simple linear regression, which showed that Influencer communication has a positive and significant effect on purchase decisions, with a regression coefficient of 0.777 and a contribution of 54% (R² = 0.540). The dimensions examined include trustworthiness, expertise, and personal attractiveness. The results indicate that Influencers with high levels of trust and expertise are capable of shaping positive consumer perceptions and encouraging purchase decisions. This study demonstrates that Influencer-based communication strategies are not only effective in driving consumer behavior but also serve as a reference in developing digital marketing communication theory that adapts to social media trends.
Analisis Framing Pemberitaan Kasus Kekerasan Seksual di Panti Asuhan Pada Media Detik.com dan Liputan6.com
Media framing of sexual violence cases signigicantly influences public perception, emotional response, and the direction of policy development. This qualitative study examines how two prominent Indonesian online news portals, Detik.com and Liputan6.com, frame the sexual violence case that occurred at the Darussalam An’Nur Orphanage in Tangerang. Utilizing Pan and Kosicki’s framing analysis model, this research reveals key differences in new narratives. Detik.com tends to frame the issue through a structural-systemic lens, emphasizing the failure of state institutions, lack of regulatory oversight, and the urgent need for child protection policy reform. In contrast, Liputan6.com adopts a more individualistic frame by focusing on the perpetrator’s psychological motives and criminal behavior. These contrasting frames results in different public reactions, either calling for structural change or focusing on individual punishment. The study highlights the critical role of balanced journalism that incorporates both systemic and individual dimensions in case of child sexual abuse, ensuring informed public discourse and more sustainable, victim-centered policy outcomes.
Pemanfaatan Media Sosial Instagram Dalam Mengasuh Anak Oleh Ibu Milenial
This study explores how millennial mothers utilize Instagram as a source of parenting information and support. Employing a qualitative descriptive approach and guide by the Uses and Gratifications Theory, complemented by Social Influence Theory, the research involved six purposively selected informants based on their age, parental status, and active use of Instagram. Findings indicate that Instagram is used to fulfill various needs, including seeking parenting advice, emotional reassurance, identity information as mothers, and indirect social connection. The parenting content accessed-ranging from expert-based accounts to personal experiences shared by fellow mothers-was often applied in daily caregiving practices selectively and contextually. The study also reveals that digital social norms and reference figures on Instagram influence how mothers interpret, accept, and integrate parenting values. Instagram thus serves both as an information hub and space of social observation, subtly shaping contemporary mothering practices. This study highlights the importance of promoting digital literacy among mothers and calls for more credible, reflective and empowering parenting content on social media platforms.
Analisis Pola Komunikasi Antarpribadi Pengguna Aplikasi Bumble di Jakarta
This study aims to analyze the interpersonal communication patterns practiced by users of the dating application Bumble in Jakarta as they build relationships in digital spaces. A descriptive qualitative approach was employed, using in-depth interviews with purposively selected informants. The research focuses on how users initiate, maintain, and emotionally develop conversations, as well as the strategies they use to overcome communication challenges. The findings indicate that users adopt various communication models. Linear, interactive, transactional, and circular. Depending on the dynamics of interaction and personal characteristics. This study also reveals several communication barriers, including physical, semantic, psychological, and sociocultural factors that affect communication effectiveness. The Social Penetration Theory serves as the conceptual framework to explain how relationships evolve through digital interaction. These findings contribute to the broader understanding of interpersonal communication in the digital age, particularly in how online dating platforms function as new spaces for social bonding and relational development.
Analisis Framing Pemberitaan Retret Kepala Daerah 2025 Pada Media CNNIndonesia.com
The 2025 Regional Leaders’ Retreat drew public attention as it involved hundreds of newly elected regional heads and national elites following the regional elections. CNNIndonesia.com, as a mainstream online media outlet, reported the event intensively. This study aims to examine how CNNIndonesia.com framed this symbolic political event through specific framing strategies. The approach used is Pan and Kosicki’s framing analysis model, which consists of four structural elements: syntactic, script, thematic, and rhetorical. This research is qualitative and descriptive in nature, using five selected news articles published between 21–28 February 2025 as data sources. The findings reveal that CNNIndonesia.com positioned the central government and political elites as the dominant subjects in its news narratives. Symbols of power—such as the sunset parade, the presence of the President, Vice President, and senior figures—were highlighted visually and textually to reinforce political legitimacy. No alternative narratives or critical voices from regional actors were presented. Framing was carried out through word choice, information structure, and the reinforcement of the national synergy theme. In conclusion, the media did not merely report the event but actively constructed political meaning that supported the image of centralized power during the post-election government transition.
Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian Produk Skincare The Originote Ketika Event Tanggal Kembar Shopee
The growing interest in online shopping during mass promotional events, such as “double date” campaigns January 1 [1.1], February 2 [2.2], and so on, underscores the importance of effective digital marketing strategies to attract consumers. This study aims to examine the influence of sales promotion on consumers’ purchasing decisions for The Originote skincare products during the double-date promotional events on Shopee. A quantitative approach was employed in this study, using a survey method as the primary technique for data collection. A total of 100 Shopee users residing in the JABODETABEK area were selected through purposive sampling. Data were gathered using a questionnaire and analyzed through descriptive statistics, simple linear regression analysis, and hypothesis testing. The results show that sales promotion has a significant influence on purchasing decisions, with a significance value of 0.000 and a coefficient of determination of 0.751. This indicates that 75.1% of the variation in purchasing decisions is influenced by sales promotion. These findings suggest that well-planned promotional strategies during specific moments can effectively drive consumer purchasing behavior. The results may also serve as a valuable reference for businesses in designing more targeted digital promotions on e-commerce platforms.
Komodifikasi Tubuh dan Mitos Kesejahteraan Dalam Nightmares And Daydreams Melalui Semiotika Barthesian
Joko Anwar's series Nightmares and Daydreams marks a significant intervention in the Indonesian media landscape, yet critical analysis of its function as an ideological text remains limited. This study fills that gap by deconstructing the social myths represented in the series through Roland Barthes' critical semiotic approach to data analysis. The findings of a thematic analysis of key scenes such as moral dialogue depicting the internalization of the value of filial piety, the extreme symbolization of body objectification, the mother character's rejection of the institutionalized logic of welfare and the depiction of economic desperation. This shows that the series consistently deconstructs the "myth of prosperity" within capitalist logic. This myth is presented as an empty promise that ultimately leads to the "commodification and exploitation of the body," where human value is reduced to an economic asset. This study concludes that the use of the science fiction-supernatural genre functions as a powerful allegory for delivering sharp social critique, positioning the series as an important cultural text within the discourse of contemporary Indonesian cultural politics.
Analisis Framing Resiliensi Dalam Podcast Menjadi Manusia Episode ‘Bosan Dengan Kata Bertahan’
The study analyzed the framing meaning of resiliency in the popular podcast "Being Human" episode "Boring with Survival Words." Using the Pan and Kosicki framing analysis approach (syntax, script, thematic, and rhetorical structures), this descriptive qualitative study examines how podcast narratives construct "survival" meanings that are often considered cliches. Research results show that podcasts successfully reconstruct "survival" frames from weakness or compulsion into intrinsic and hidden forces. Through narrative-reflective syntax, a script flow that guides the listener from saturation to enlightenment, the development of a theme of resiliency as a latent power, as well as a poetic and repetitive rhetorical style, the podcast effectively changes audience perception. The meaning of resiliency is described as the fundamental capacity of each individual to adapt, fortify, and move forward amid the harsh realities of life, which are often unaware and appreciated. The journal highlights the important role of digital media in shaping public understanding of mental health issues.
Peran Sosial Media Dalam Relasi Orang Tua Dengan Anak Dewasa Awal
Digitalization significantly changes the communication patterns of parents and young adult children. Social media facilitates long-distance connections and presents challenges as tensions between openness, control and privacy. This study aims to explore the dynamics of this communication using Relational Dialectic Theory approach and the concept of Parental Self-Efficacy. The method used is qualitative through Focus Group Discussion (FGD) involving six informants from parents of children aged 18–25 years. Data were collected through FGD results and documentation which analyzed using the Miles and Huberman method. The results showed that informants tried to technologically adapt with supervision, context and maintaining connectedness. Parental self-efficacy plays an important role in building harmonious relationships while supporting children's independence. This study concludes that digitalization is not an obstacle, but an opportunity to build healthier and more meaningful communication, as long as parents are willing to adapt to technology wisely.
Efektivitas Penggunaan Brand Ambassador Skintific dalam Membangun Brand Awareness di Instagram
The level of a brand’s popularity is frequently linked to the extent to which consumers are able to recognize or recall the brand name of a product. Brand awareness is also widely employed as a key indicator in evaluating the success of marketing strategies. In promotional efforts, producers strategically utilize brand ambassadors to capture consumer interest in advertisements, with the ultimate objective of influencing purchasing decisions. This study aims to assess the effectiveness of Skintific’s use of a brand ambassador in fostering brand awareness for its products on Instagram, using the VISCAP concept as the analytical framework. This research focuses on Nicholas Saputra as the selected brand ambassador representing Skintific products. Data collection was carried out through the distribution of an online questionnaire using Google Forms. The study population consists of Generation Z individuals in the Jakarta region. A random sampling technique was applied, and the sample size of 209 partisipants was determined based on Hair’s formula. The findings reveal that the role of the brand ambassador accounts for 50.7% of the variation in brand awareness of the Skintific brand, while the remaining 49.3% is attributed to other factors not examined in this study. This proportion highlights the strategic importance of maximizing the function of brand ambassadors in expanding the brand's audience reach.
Komunikasi Internal dalam Meningkatkan Kinerja Karyawan di West Natuna Exploration Ltd.
Internal communication plays a crucial role in enhancing organizational effectiveness and employee performance. This study aims to explore how internal communication is implemented at West Natuna Exploration Ltd. and how it contributes to employee motivation and performance. Using a qualitative descriptive approach, data were collected through in-depth interviews and observations involving four managerial informants from different departments, each with more than three years of service. The findings reveal that internal communication is generally open and effective, facilitated through both formal and informal channels. These include email, meetings, Microsoft Teams, and instant messaging applications. Two-way interactions between management and employees create a sense of appreciation, involvement, and recognition, which positively influences work motivation. Based on Herzberg’s two-factor theory, internal communication functions as both a motivator and a hygiene factor in supporting job satisfaction and productivity. However, challenges such as inconsistent message delivery and less than optimal interdepartmental coordination remain. This study emphasizes the importance of strengthening internal communication strategies to support sustainable performance in the oil and gas exploration industry.
Strategi Optimalisasi Media Digital dalam Menghadapi Persaingan Platform Berita Online: Studi Kasus Medcom.id
The advancement of digital technology has significantly transformed the landscape of mass media. Medcom.id, one of Indonesia's leading digital media platforms, faces intense competition in the online news industry. This study aims to examine Medcom.id’s digital strategy to optimize its media operations and remain competitive amid the demands of media convergence. Using a qualitative case study approach, data were collected through in-depth interviews and literature review. The findings indicate that Medcom.id adopts a data-driven digital strategy, focusing on youth segmentation, content optimization via SEO, social media integration, and the use of artificial intelligence. The main challenges include rebranding efforts, adaptation to evolving digital algorithms, and the low level of media literacy among Gen Z audiences. These digital strategies have proven effective in engaging new audiences and building loyalty, yet require continuous innovation to stay relevant in the dynamic digital media landscape. This study offers theoretical and practical contributions to the discourse on digital media optimization in the convergence era.