Pengaruh Identitas Merek Scarlett Whitening Terhadap Keputusan Pembelian Generasi Z di Jakarta. Jurnal Ilmu Komunikasi Widyanita, [S. l.], v. 4, n. 1, p. 160–172, 2026. DOI: 10.36914/jikw.v4.i1.301. Disponível em: https://nemjournal.utarki.ac.id/index.php/widyanita/article/view/301. Acesso em: 23 aug. 2026.